Media and Culture: The role of media and social media in the formation and dissemination of popular, local, global and international culture
Keywords:
Mass Media, Social Media, Popular Culture, Local Culture, Global Culture, International Culture.Abstract
This article discusses the role of mass media and social media in forming and disseminating popular culture at local, global and international levels. Mass media and social media significantly influence people's values, norms and lifestyles. Mass media and social media can reinforce, create or change existing culture in a society. Popular culture appeals to many people and is influenced by the entertainment industry. Local culture is a culture that develops in a specific region and has its characteristics. Global culture is a culture that spreads throughout the world and is universal. International culture is a culture that crosses national borders and is multicultural. This article also discusses the positive and negative effects of mass media and social media on society's culture.
Downloads
References
Melissa A. Milkie. "Social World Approach To The Study Of Culture." Journal of Contemporary Ethnography, 23 (1994)
M. Deuze. "Ethnic Media, Community Media and Participatory Culture." Journalism, 7 (2006)
G. Goggin. "Summary Of Media Culture." Journal of Cultural Economy, 2 (2009)
S. Densky. "Building Bridges: Critical Pedagogy and Media Studies". Journal of Communication Research, 18 (1994)
J. Walther, B. V. D. Heide, S. Tong, C. Carr kaj C. Atkin. "The Effects of Interpersonal Goals on Unwanted Internal Affect in Computer-Based Communication." Human Communication Research, 36 (2010)
N. Moody. "Feminism and Popular Culture". (2006)
M. Beavis, S . Dunbar and Chris Klassen. "The Journal of Religion and Popular Culture: More Than Old Wine in New Bottles." Religion, 43 (2013)
Ulrika Olausson. "Theorizing Global Media as Global Discourse". International Journal of Communication, 7 (2013)
